The Importance of Staging

  • Jen Angotti
  • 01/20/15
There are a million articles out there about the importance of staging a property to sell. So why am I writing about it? Reading about it is one thing. Seeing it in action is another.
Since I work with buyers and sellers, I see firsthand how much of an impact staging can make. I’ve had clients say “no” to a place because the colors of a wall or because the furniture looks like their grandmother’s. Buyers watch A LOT of HGTV and they have certain expectations these days. Staging a unit can help make a place shine.
A couple of years ago, I showed 2 units in the same building in Penn Quarter. The units were the exactly the same: same price, 2 levels, 2 bedrooms, 2.5 baths, hardwood floors on the first floor, carpet on the second and they both had the same view. Unit #1 was brightly painted (oranges, greens and purples) with a lot of clutter. Unit #2 was painted in neutrals (tans and creams), was staged and de-cluttered. My clients bought unit #2.
My point: staging sells.

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Jen Angotti excels at helping buyers and sellers achieve their real estate dreams. She offers concise, realistic advice on how to navigate any real estate transaction. Her clients appreciate her attention to detail, willingness to answer questions and patience.

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